Pbz
I designed PBZ OTC as a product-focused digital experience aimed at positioning the brand as a reliable and everyday solution for itch relief. The goal was to create an interface that feels trustworthy, accessible, and family-oriented, clearly communicating effectiveness while connecting emotionally with users. I focused on building a clean and benefit-driven experience that highlights simplicity and fast results.
Year
02.25
Scope
Product Design, UI, UX, E-commerce
Timeline
4 weeks
I approached this project by simplifying how users understand and choose over-the-counter solutions. The challenge was to communicate product benefits, credibility, and usage in a way that feels clear, reassuring, and easy to follow, while supporting both direct consumers and retail positioning.
I designed a structured and approachable interface that emphasizes clarity, trust, and conversion. Through real-life scenarios, benefit-focused sections, and strong call-to-action placement, I created an experience that builds confidence, reduces hesitation, and encourages product adoption.
